ISPIM Innovation

EFFECTUATION THEORY: Can established firms use start-up decision-making principles to stay innovative?

March 24, 2022 ISPIM Season 1 Episode 9
ISPIM Innovation
EFFECTUATION THEORY: Can established firms use start-up decision-making principles to stay innovative?
Show Notes

Established companies try to cooperate with start-ups, build their own, or try to imitate their mindsets. Do they make decisions like expert entrepreneurs? Effectuation theory describes entrepreneurial decision-making, it has been popular in entrepreneurship research for the last two decades, but still under-explored in innovation management.